By Brendan Rovan
Special to RBR+TVBR
The financial infrastructure underpinning media has not kept pace with the industry it serves. Contracts are complex, revenue streams have multiplied, ad markets are in constant flux, and compliance demands grow heavier each year. Even well-resourced finance teams find themselves relying on tools built for a simpler era. Two technologies are now converging to change that: AI agents and blockchain.
This is not a theoretical horizon. Finance leaders are actively moving beyond legacy Enterprise Resource Planning (ERP) systems and static dashboards toward adaptive, intelligent infrastructure.
