The Southwestern Athletic Conference (SWAC) will soon see “dozens” of athletic events linked to universities in the collegiate conference get bonus distribution via a newly created free ad-supported streaming television (FAST) channel created by Atlanta-headquartered Gray Media.
SWAC coverage will appear on the SWAC TV FAST channel as a simulcast of coverage provided by Triple B Media, in which Gray holds a minority interest.
Furthermore, SWAC coverage will be seen on Gray’s WAFF-TV and WAAY-TV in Huntsville; WSFA-TV, WCOV-TV and WIYC-TV in Montgomery, Ala.; and on WLBT-TV in Jackson, Miss. SWAC football, basketball, soccer, and other men’s and women’s sports are included in the simulcast package.
“This collaboration shows Gray’s continued focus on free local sports for local viewers,” said Joshua Pila, Gray’s Vice President of Content Acquisition. “We appreciate the forward thinking of both SWAC and Triple B to reach fans everywhere.”
Triple B Media CEO Anthony Bailey added, “Triple B is excited to work with both SWAC and Gray Media to bring collegiate athletics to the broadest audience. We know viewers will love it.”
