Twenty years ago, the NBC sci-fi series Heroes generated a mix of industry attention for prominently weaving a product placement of the 2007 Nissan Versa into its core storyline. While some questioned it and others heralded it as a new form of bringing a brand message to consumers, product placement today is more commonplace than ever. It’s even seen on local TV lifestyle programming, such as WTVJ in Miami’s 6 in the Mix and on national morning show segments.
How big is product placement? The U.S. accounted for 56.5% of the global market for product placement in all media, new data from PQ Media show.
