For those who have long-followed SiriusXM, the percentage of customers or subscribers who stop using a company’s service or cancel their subscription during a specific time period has proven to be a vital measurement of success. Now, the churn rate has gained a new eye with respect to ensuring subscribers don’t say goodbye, and it is streaming television which is actively looking for ways to keep that rate low.
Hub Entertainment Research has a solution, a newly released report offers. Still, the findings indicate free-to-air TV wins.
