IBC2026 will see swXtch.io unveil the next evolution of its global media transport strategy, expanding its Global SRT Distribution service with the launch of native multicast transport for broadcasters and content producers moving live media to destinations around the world.
Global SRT Distribution shifts swXtch.io’s prior SRT routing technology into a managed service that removes the infrastructure and networking burdens often associated with large-scale SRT transport.
Customers can continue using their preferred SRT encoders and existing production tools while swXtch.io designs, deploys and operates the distribution network that carries their streams to one or many destinations across on-prem, cloud and geographically dispersed environments.
swXtch.io will demonstrate its Global SRT Distribution and native multicast capabilities for TV and radio broadcasters in meeting room 5.MR13 (Hall 5) from September 11-14 at the RAI Amsterdam.
The service is optimal for broadcasters engaged in event-based live production.
“Live producers shouldn’t have to build a global network every time they need to deliver an SRT signal to another market or another group of partners,” said Geeter Kyrazis, Chief Strategy Officer at swXtch.io. “Our approach is to let customers keep the tools and workflows they already know while we take responsibility for everything that happens after the encoder. We can deploy the distribution where it makes the most sense, optimize it for cost and resiliency, and give customers clear visibility into what they are using and spending. That becomes particularly valuable for live events, where distribution requirements can change dramatically from one production to the next.”
At IBC, swXtch.io will also introduce native multicast distribution as an extension of its global transport capabilities. The service enables a multicast source to travel reliably and securely across IP networks and emerge at the destination as native multicast. This gives broadcasters the familiar efficiency of one-to-many multicast distribution while extending its reach beyond the boundaries of traditional local networks.
The multicast service establishes a publish-and-subscribe model in which a sender can publish a single feed without establishing individual point-to-point connections to every receiver. Authorized receivers can then subscribe to the stream wherever they are located. swXtch.io can deploy the required network resources across carriers, cloud infrastructure, edge providers and other interconnected networks while protecting media flows throughout transport.
Native multicast also strengthens swXtch.io’s proposition for broadcasters evaluating terrestrial alternatives to traditional satellite C-band distribution. The model preserves an important operational characteristic of satellite—sending one signal that can be received by many destinations—while moving distribution onto flexible IP infrastructure without requiring broadcasters to maintain satellite spectrum and receive infrastructure. Global SRT Distribution provides an additional point-to-point option, allowing organizations to apply SRT, native multicast or both according to workflow requirements.
— Reporting by Brian Galante
