ROCHESTER, N.Y. — An employee-owned independent media and communications agency that works with brands in creating measurable business growth through media, analytics, technology and customer experience has completed what it calls the advertising agency’s first agentic streaming audio media campaign.
The effort with iHeartMedia marks the first time premium streaming audio inventory has been purchased through an AI-powered agentic media buying workflow.
Launched on behalf of an unnamed agricultural solutions company, the campaign “demonstrates how artificial intelligence is moving beyond planning and optimization to participate in the execution of premium media transactions,” says Butler/Till.
