Jimi Gibson, the VP of Brand Communication at Thrive Internet Marketing Agency, spent two decades as a creative director. Now, he’s here to send the message that “invisible owners create invisible companies” — and how this matters for broadcast media.
Gibson explains the reasons why in this InFOCUS Video Podcast, presented by dot.FM.
For those in radio and TV stations sales organizations, clear, actionable ways to stand out for advertisers and listeners — even as algorithms keep crowding out traditional storytelling — are highly valued. In Gibson’s view, clarity, not just tech, is what’s going to help stations get heard and not crowded out. How does advertiser visibility — as in, how would ChatGPT find me — translate to huge opportunities for those in linear media sales?
That’s just one question Adam R Jacobson, RBR+TVBR’s Editor-in-Chief, asks in this under-20 minute discussion.
