BIA Advisory Services has created the role of Vice President of Market Intelligence & Strategic Communications, and it sees an individual who has held senior leadership positions at Cox Media Group and Sinclair‘s “Drive Auto” division join the consultancy.
For Michael Guerity, his day-to-day tasks will involve overseeing market positioning, research, content development, and industry engagement.
Guerity most recently served as Head of GTM Strategy & Marketing at Lightcast, where he led company-wide growth initiatives that unified communications, marketing, sales, and customer success through data-driven and AI-enabled strategies.
“Mike brings a unique combination of media industry expertise, strategic communications leadership, digital innovation, and revenue growth strategy that aligns perfectly with BIA’s mission,” said CEO Tom Buono. “As media and advertising continue to evolve, his experience will help our clients identify emerging opportunities, navigate industry change, and make more informed strategic decisions. His leadership will also help BIA strengthen how we develop and deliver forecasting intelligence while leveraging AI and emerging technologies to expand the value of the insights we provide.”
