When it comes time to tally up all of the spot plays seen across 2026, Liberty Mutual Insurance will undoubtedly be at or near No. 1 at Spot Cable, and a contender for the overall top spot when including Spot TV.
In recent weeks, however, the Spot Ten Cable crown has been taken by a brand that until recently had been largely quiet with its marketing efforts. That’s what makes Coca-Cola‘s Spot Cable activity noteworthy, and last week’s spot play totals are certainly headline-making.
