Newly named MLC Media Senior Advisor Jeffery Liberman will be making his first Hispanic Radio Conference appearance in his new role by sitting down for a conversation with an individual who built one of the most-followed interview platforms in digital media. What Liberman and Zach Sang will break down is all about creatividad — and lessons all in Spanish-language radio can take home for immediate application.
Liberman and Sang will participate in a Fireside Chat focused on “The Pivot to Powerhouse,” and will be held on Wednesday, May 27, the first day of the 2026 Hispanic Radio Conference. They’ll trace the evolution from traditional radio talent to digital-first creator and the strategic bets, creative pivots, and discipline required to scale an audience without losing the intimacy that made radio worth fighting for.
Liberman will press Sang on the visual layer of long-form audio, how he engineers shareable moments inside hour-long interviews, and where Hispanic stations are leaving Gen Z Latino audiences behind on social platforms. The conversation also moves into how the advertiser pitch has migrated from spots and ratings to ecosystem selling, and where human personality carves space in an AI-saturated content landscape.
“Years ago, Zach Sang figured out what many in the industry are still trying to solve: how to take everything that makes audio intimate and personal and make it work everywhere at once,” said Radio + Television Business Report and Radio Ink President/Publisher Deborah Parenti. “This conversation with Jeff is going to be one of the most practical sessions we’ve ever put on at the Hispanic Radio Conference. If you work in radio, Hispanic or otherwise, and you’re trying to figure out where your career goes next, this is the room to be in.”
About the Hispanic Radio Conference
This year’s conference, taking place May 27–28 at the Hilton Phoenix Tapatio Cliffs Resort, brings the industry together under one roof for two days of high-impact sessions, networking, and the prestigious Medallas de Cortez awards ceremony.
The two-day event brings together Hispanic radio executives, programmers, sales leaders, and digital strategists for sessions covering the full range of challenges and opportunities facing the industry.
This year’s agenda includes a keynote on the future of Hispanic radio in a digital world, a deep dive into reaching Gen Z Hispanic audiences, and an executive super session where industry leaders will address revenue, ratings, and advertiser priorities.
