The CRM, affiliate research and contract management platform founded by CEO Jason Bailey has been selected by the company launching “a next-generation news offering designed to provide U.S. radio stations with a flexible, modern alternative for news content distribution.”
The agreement makes ARC Software‘s offering as a centralized tool for such needs as station mapping and operational workflow management at Live Channel.
That’s the entity focused on brining Radio News Network (RNN) to its fullest fruition.
“As Live Channel expands its national footprint and accelerates affiliate growth for RNN, ARC will serve as the backbone for identifying opportunities, managing relationships, and streamlining agreements across hundreds of stations,” ARC says.
Live Channel USA is founded by Dan Warren. He commented, “Radio Network News is all about building a modern, scalable alternative for U.S. radio, and having ARC in place from the start has made a huge difference. It gives us instant visibility across the market and allows us to move quickly — from identifying the right stations to getting deals done — while keeping everything organized and moving forward.”
Bailey added, “When you’re launching something at scale, you need instant access to every station, every decision-maker, and the ability to move quickly from prospecting to signed agreement. ARC removes the friction and allows companies like Live Channel to focus on growth, not spreadsheets.”
As ARC sees it, a client can use its preloaded database of every radio and television station in North America, which includes contacts, ratings data, and coverage mapping, to efficiently target and onboard affiliates. At the same time, ARC Documents provide the opportunity to build, redline, and securely execute agreements in a single workflow.
