A digital multicast network purveyor that recently named Otto Padrón as its President and COO has appointed a VP of Digital Strategy and Revenue Ops. In this role, an ex-Univision Interactive Media leader will “architect, lead, build and execute Get After It Media‘s digital growth and revenue strategy, bridging business development, platform design, integration, operator engagement, and ad monetization across all digital properties and partnerships for GAIM’s national networks.
Taking the post is David Hanono, placing him in a key role for The Action Channel, The Family Channel, The Heartland Network, Retro TV, and Rev’n.
“David brings the kind of sharp, unflinching clarity we need to build the digital engine that will drive GAIM into its next phase,” says Padrón. “He understands the platforms, the operators, and the advertisers—and he knows how to turn potential into performance. His background fuses engineering precision with creative instinct, and that’s exactly the blend we need as we expand our footprint and unlock new revenue. He’s not here to keep pace. He’s here to break the model.”
Hanono commented, “I’m thrilled to be part of GAIM’s digital evolution. We’re building a dynamic ecosystem where content, technology, and platforms converge to unlock innovative monetization models, amplifying value for both our partners and our audiences.”
Hanono’s career began with hands-on experience at the local phone company and later as an engineer with industry giants like Lucent, NEC, and Nortel Networks. He transitioned to startups, focusing on delivering content solutions to mobile devices—a pioneering move in anticipation of the smartphone revolution.
At Univision Interactive Media, he led digital ad sales innovations, structuring high-value sponsorships, mobile activations, and cross-screen campaigns to expand revenue streams. He also created Entertainment One’s Latin American and U.S. Hispanic division, securing multi-million-dollar content deals that established sustainable business growth for eOne in new markets. As General Manager of BBC Studios Latin America, he led high-stakes negotiations with Netflix, Amazon, Televisa, and Globo, driving multi-million-dollar P&L accountability and content expansion. At Olympusat, he spearheaded app integrations with Xfinity, and other platforms, leveraging his media-tech expertise to unlock new distribution and monetization opportunities.
