NEW YORK — Media measurement company VideoAmp has reached a fresh agreement with CBS News & Stations parent Paramount Global.
Paramount’s partnership with VideoAmp will provide the entertainment-focused media company “with a comprehensive view of its audience, enabling both demographic and advanced audience measurement across VideoAmp’s footprint of 40 million households.”
The deal will support all aspects of Paramount’s advertising business across content, local and syndication verticals for both measurement and currency, Videoamp added.
“Paramount has been an incredibly valued partner over the past three years and was one of the first media companies to transact on VideoAmp at scale,” said Bryan Goski, Executive Vice President of Revenue at VideoAmp. “We are excited to continue to grow our partnership, leading the industry in measurement and advanced currency solutions driven by big data and tech which ultimately deliver better and more measurable results.”
