An Indian scalable playout services company with SaaS services at its forefront has brought to market a real-time ad delivery tracking dashboard designed to stop revenue leakage that can occur in “high pressure live sports playout environments.”
This sees Skandha Media Services launch its SyncView product offering, which provides real-time visibility of the status of each ad during live playout.
Nitin Jain, managing partner of Business and Solution Engineering at Skandha Media Services, comments, “If an Ad isn’t fired at its allocated Ad spot according to the playlist, the dashboard alerts the operator so they can find more opportunities to compensate for the undelivered Ad during the current event.”
In a typical scenario, undelivered ads, which have huge implications on revenue potential, go undetected until the end of an event when ASRUN logs are compiled and analyzed. Jain explains, “Instead of waiting for the following day or the next event to compensate for the missing ad, by which time all available ad spots may be fully booked, SyncView provides real-time campaign monitoring and optimization during the current playout. It means that an ad can be fired at the very next opportunity based on live impression count or timing on screen with a notable sports star, or when there is a goal or century – depending on the sport. Ultimately this prevents revenue leakage.”
SyncView can be securely accessed from any web-browser. Ad delivery data is stored automatically, which also prevents any potential misalignment when it comes to billing.
Overseeing the SyncView rollout in the U.S. and Canada is Jim Oakes, who recently joined Skandha Media Services as VP of Business & Growth for the Americas. “We’ve implemented SyncView for playout of a couple of recent major sports events in Germany and in the Middle East, and we’re looking for opportunities to support brands across the USA,” Oakes says. “We’ve received fantastic feedback from our broadcast and OTT clients who rely on the dashboard and now feel more in control and better protected with regards to potential revenue leakage.”
