He’s been with Hearst Television since 2006 and has enjoyed more than four decades in broadcast television. Now it is now that the President/GM of the company’s NBC affiliate serving Greenville-Spartanburg, S.C., and Asheville-Hendersonville, N.C., will retire later this year.
This marks the conclusion of a career that saw John L. Humphries take the reins of WYFF-4 in 2016, after a four-year run as President/GM of WGAL-8 in Lancaster-Harrisburg-York, Pa.
Humphries’ successor will be announced at a later date.
Humphries’ career involves two tenures at WYFF. Before moving to Pennsylvania, he served as General Sales Manager of WYFF, from 2006-2012.
“John is a consummate broadcaster who led two of Hearst Television’s most honored and successful brands. He built upon the culture of excellence in journalism and community service in both markets,” said Hearst Television President Michael J. Hayes. “He leaves a powerful legacy of leadership and a strong foundation for the future of WYFF.”
Humphries commented, “Over the past 45 years it has been my privilege to serve alongside scores of passionate local broadcasters, all of whom were dedicated to making a difference in their communities. I am beyond blessed to have had the unique opportunity to conclude my career in leadership roles at two extraordinary Hearst Television properties.”
Earlier in his career, Humphries served as Director of Sales for WBTV-3 in Charlotte and in a similar role at WASV-TV & WSPA-TV in Greenville-Spartanburg. He became his career at WSOC-9 in Charlotte, initially as a production specialist and later as a sports reporter and anchor, before moving to sales positions there.
He is a graduate of Hearst’s executive development program, the Hearst Management Institute. Humphries is also a past president of the board of the South Carolina Broadcasters Association and the SCBA Educational Foundation, and he has served on the Television Bureau of Advertising (TVB) Sales Advisory Committee.
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