At the recent Hispanic Radio Conference, ThinkNow Multicultural Insights Leader Mario Xavier Carrasco participated in a panel discussion where industry experts and enthusiasts gathered to ponder the future of Hispanic radio.
The enthusiasm in the room was infectious, underscoring a collective belief that the industry is on the brink of a significant transformation. The key takeaway was clear for Carrasco.
“To capture the hearts and minds of Gen Z, Hispanic radio must innovate while staying true to its cultural roots,” he says in the following column:
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