When it comes to the amount of activity at Spot Cable one of the standout automotive insurance specialty brands has committed to, it’s easy to say that the “Flo” has been steady for this company.
Indeed, the continued use of Spot Cable has made Progressive a leader across 2024, based on Media Monitors data.
For the week ending May 12, Progressive was a strong No. 1, and the only brand with upward of 60,000 plays. No. 2 Skechers, the foot brand, came in just shy of 55,000 spot plays.
Meanwhile, a new effort from mattress brand Tempur-Pedic puts that brand at No. 4 behind a current promotional campaign for Max.
How does Spot Television compare?
Again, pharmaceutical brands are among the leaders, as is accident attorney specialists Morgan & Morgan.
Combined, Skechers is the leader when looking at both spot TV and spot cable.
