MIAMI — NBCUniversal Telemundo Enterprises has created a new structure for its Telemundo Studios arm the Comcast unit says is designed to boost its scripted content offerings across linear and streaming platforms.
This sees a promotion from within to fill the dual role of President/Entertainment and Chief Content Officer. At the same time, an Executive Vice President of Telemundo Studios has been hired.
Now reporting to NBCUniversal Telemundo Enterprises Chairman Luis Fernandez in the higher role of CCO is Ronald Day. Reporting to Day as Telemundo Studios EVP is Javier Pons.
“At a time when Telemundo is the most-watched network in prime time, we are super-charging our scripted content production under one strong brand: Telemundo Studios,” Fernandez said. “For almost two decades, Telemundo has led in the production of Spanish language content made by Hispanics for Hispanics. With this streamlined structure, we are doubling down on our commitment to serve the Latino community with the best scripted content across all platforms for years to come.”
Day’s new role sees him expand his responsibilities beyond the network’s entertainment programming and unscripted content to include Telemundo Studios, comprising the development and production of all scripted content for linear, as well as owned and third-party streaming platforms.
Pons will be responsible for all scripted productions for the Telemundo network and streaming platforms.
A veteran production executive, Pons brings to Telemundo decades of production and management experience across major media companies in Spain, Mexico and France.
Day joined Telemundo in 2018 as Executive Vice President of Entertainment for Telemundo Networks. Before that, he held multiple leadership roles at Univision Network, including SVP/Programming and Promotions, where he oversaw all executive producers and in-show content. He also oversaw the launch of Telefutura, later rebranded UniMás, the third Spanish-language broadcast network.
Pons arrives from Spain, where he served as General Director of Globomedia and as Head of TV at The Mediapro Studio.
Pons has held multiple leadership roles in Spain at such major operations as Prisa Radio, Televisión Española and Discovery Kiss. He also worked in Mexico as President of the production company On Demand and as Executive Producer at Estudios Azteca.
