For 17 years, he was associated with ZGS Broadcasting, and in 2018 joined NBCUniversal Local as it assumed ownership of the company’s Telemundo-affiliated stations. In March 2023, this longtime Hispanic marketing and media pro exited as General Manager of the Telemundo-flagged stations in Fort Myers-Naples and Tampa-St. Petersburg.
Now, one year later, he’s resurfaced as General Sales Manager for two FMs that superserve Tampa Bay’s Hispanic listening audience, owned by Beasley Media Group.
Now GSM of WLLD “Wild 94.1,” a hip-hop station, and Latin Contemporary Pop sibling WYUU “Máxima 92.5” in the Tampa market is Jayme Ribeiro Neto.
Neto’s first day is Monday (3/4). In his new role, he will oversee the sales operations of both stations in the market.
“It’s important for Tampa Beasley to hire the best people to lead the only Multicultural Media Cluster in the Tampa Bay area,” said Beasley/Tampa VP/Market Manager Ron deCastro, whom Neto reports to. “I am excited to add Jayme as he brings a wealth of Multicultural and general market knowledge. He also is dedicated to seeking out, training, and retaining the best team in the area. We are happy to have him join such amazing brands.”
Neto added, “I am thrilled to embark on this new and exciting journey with Beasley Media Group. I look forward to leveraging my market experience and passion for media to contribute to the success of our clients and partners.”
Neto was an intern for MTV Internaciónal when he joined ZGS in 2001, taking a role as a marketing and public relations coordinator for its Washington, D.C., station, WZDC-TV. In 2007, he would rise to the role of GM of WRMD-TV in Tampa, and assumed Fort Myers duties following the purchase of WWDT in the market by NBCUniversal.
