An assortment of media organizations superserving America’s Spanish-speaking consumers have come together to push “get out the vote” efforts in the U.S. Hispanic community ahead of the 2024 presidential election and key local and state ballot choices.
Helping in the effort: the NAB.
The non-partisan “coalition,” not to be confused with the just-created Hispanic Media Coalition that comes as a result of the 2023 Hispanic Radio Conference, includes the participation of Bustos Media, Entravision Communications, Estrella Media, Latino Media Network, Lazer Media, Meruelo Media, NBCUniversal Telemundo Enterprises and TelevisaUnivision, as well as non-broadcast media organizations serving U.S. Hispanics.
According to the NAB, the coalition, which is expected to grow and expand as the election season progresses, brings together “a powerful network of Hispanic media outlets and other key stakeholders to collaborate, discuss strategies and share resources to effectively mobilize Hispanic voters.”
NAB President/CEO Curtis LeGeyt commented, “Broadcasters play a crucial role in empowering and educating voters. This unprecedented coalition reinforces our commitment to the Hispanic community and to the Hispanic media companies and organizations that serve all segments of the Hispanic community. Through this coalition, we aim to collaborate and share resources that will educate, motivate and equip Hispanics to participate in the electoral process. NAB is proud to lead this effort that elevates the importance of the Hispanic vote and encourages Hispanic voters to make their voices heard.”
In collaboration with the member media groups and organizations, the coalition will develop and utilize a digital election toolkit that will include messaging, talking points, voter education materials, best practices and creative assets to help members inform and encourage their bilingual, Hispanic audiences to register to vote and engage in the 2024 elections.
More information regarding the coalition can be found at nab.org/HispanicGOTV.
