When it comes to analysts who pore through data and details pertaining to advertising expenditure trends and media, Brian Wieser has established himself as a key thought leader who has bridged Madison Avenue and Wall Street. Hence, Portland, Ore.-based Wieser recently went out on its own after stints at GroupM and Pivotal Research Group, respectively, to form “Madison and Wall” — an independent consultancy focused squarely on ad trends.
Wieser has just released his assessment of Q3 2023 ad trends. Guess what? “Strong advertising trends” in the third quarter will result in a better-than-expected full year 2023 and 2024, too. But, don’t get too excited, broadcast media execs: the growth is nearly entirely thanks to Digital.
