NEW YORK — Baldwin&’s Executive Creative Director, who oversees creative efforts for clients including Bridgestone Motorcycle Tires, Epic Games, Long John Silver’s, Volvo Trucks and Zulily, has been selected as the 2024 chief judge for the 33rd annual Radio Mercury Awards competition, produced by the Radio Advertising Bureau (RAB).
Mitch Bennett is excited about the role.
“It’s such an honor to be named chief judge for a show I love so much,” said Bennett, whose past projects include creating thousands of unique songs for every name on personalized Coke bottles for The Coca-Cola Company. “I’ve always been fascinated with the tough assignment of writing a radio ad great enough to win at the Radio Mercury Awards. It’s a challenging medium with nowhere to hide – just concept, writing, and production. They all have to align perfectly. I can’t wait to gather the jury and listen to this year’s crop of contenders.”
Founded in 2009, Baldwin& is a national creative agency headquartered in Raleigh,
The Radio Creative Fund (RCF), a nonprofit corporation funded by the radio industry, governs the Radio Mercury Awards.
Awards categories for the 2024 Radio Mercury Awards will be announced in early January along with Call for Entry guidelines and deadlines. For more information, click here.
