In 1962, he had arrived in New York from Cuba, seeking opportunity in a democracy after fleeing the regime of Fidel Castro. He ended up as a radio sales executive for WBNX-AM, which would become the first station in the nation’s biggest market to air Spanish-language programming for the majority of its broadcast hours.
Eduardo Caballero would go on to a long and prosperous career in both U.S. Hispanic radio and television, thanks to roles as EVP/Director of Sales of Spanish International Network, the predecessor to Univision, and for his many years starting in 1973 as the owner of Caballero Spanish Media.
Now, the U.S. Hispanic media and advertising industry is paying tribute to Caballero, who has died.
