Upfront and Upward: Agency, Brand Spending Won’t Dip from 2022

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With the Upfronts just weeks away, real-time TV measurement company iSpot.tv shared findings from a survey of agency and brand spending plans for this year.


The survey, which takes into account 500+ responses from advertising’s top decision-makers around measurement allocation who are placing a premium on full funnel, cross platform measurement, yielded positive news for broadcast TV.

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