It bills itself as “the only locally owned and operated broadcast station” in the sprawling Phoenix DMA, which includes the Verde Valley city of Prescott. It reaches viewers across The Valley of the Sun and to the north, in Sedona, Cottonwood and Flagstaff, too.
Just how big the AZTV7 audience is will now be the job of the company seeking to gain more TV measurement business from privately held Nielsen, which is in the midst of a major leadership restructuring.
