Radio News Overbudget … and Buying Radio By Adam Jacobson - December 1, 2022 0 FacebookTwitterWhatsAppLinkedinEmail Gordon Borrell Borrell Associates on Thursday (12/1) resumed its “Chart of the Week” feature, and in doing so it offers radio industry sellers a big boost of confidence. Why? Some 22% of local ad buyers went overbudget in 2022, and they spent more on Radio. Please Login to view this content. (Not a member? Join Today!)