One month ago, Allen Media Group welcomed a Executive Vice President of Marketing for Digital Platforms and Content to its family.
Now, the Byron Allen-led media company has hired a former Warner Media executive to take the role of VP of Advertising Sales for Global Syndication.
Phil Peters, who in October 2003 was named VP of the Midwest Region for Warner Bros. Domestic Television Distribution following a role as Midwest Sales account director for Regal CineMedia Corp., has joined AMG for the post.
It ends nearly 19 years at Warner Media for Peters, who will be based in Chicago and focus on advertising sales and brand sponsorships for all of AMG’s Entertainment Studios television series programming and content.
The ES portfolio includes some 68 television shows, including comedy game show Funny You Should Ask and several court shows.
Peters began his career in 1998 at Leo Burnett.
“I am a broadcast television syndication true believer, as it is the workhorse of the media plans of many brands. I’m glad to be here at Allen Media Group to help create opportunities for our clients to reach consumers with great, engaging programming,” Peters commented. “It is exciting to see where the Allen Media Group business is going. The possibilities are infinite because the need for content is endless.”
Allen added, “Phil is a highly-valuable and phenomenal addition to our Allen Media Group family. Phil’s long tenure at Warner Bros. Television makes him the ideal team member as we continue our commitment to production and distribution of syndicated programming for broadcast television stations.”
