BURBANK, CALIF. — He’s a longtime radio programmer and television personality widely known for his work in the regional Mexican genre.
Now, he has taken the dual roles of Executive Producer of Digital Audio for Estrella Media and the Head of Content Development and A&R for the newly established music division Estrella Media Music Entertainment (EMME).
Pepe Garza has earned the roles, and he’ll continue in his role as a judge for the EstrellaTV competition series “Tengo Talento, Mucho Talento.”
Garza will also stay on as Executive Producer of Estrella Media’s Regional Mexican music awards show, “Premios de la Radio.”
Garza previously served as the Program Director for Estrella Media’s flagship radio station, KBUA & KBUE “Qué Buena” in Los Angeles.
In his new role, Garza will seek out new talent to sign to the label and publishing arm and help develop the next generation of Latin music stars, Estrella Media says. Garza will also be responsible for curating new original Digital Audio series for Estrella’s streaming platforms and podcasts.
“Pepe has been a leading figure in the growth and support of Regional Mexican music and transformed the way fans view and connect with content digitally,” said Eddie Leon, EVP of Radio at Estrella Media. “With his expanded role, he will continue to identify unique and important artists and content that will connect with fans and the Estrella audience, including through the launch of EMME, our music division. It is exciting to have Pepe continue with the Estrella Media family and go give him this opportunity to transform and deepen our connection to music and culture.”
Garza commented, “I’m excited to help launch the EMME music division of Estrella and to help not only discover but build the careers of some of the most exciting artists in Latin music. I love the entire digital space, and having the ability to develop content and strategy among multiple platforms is also an amazing opportunity. I’m very grateful to Estrella Media for giving me this opportunity.”
