PHILADELPHIA — Content protection services provider Friend MTS has agreed to an “expanded partnership” with Akamai, one that allows each company to offer content owners, broadcasters and operators a smart server-side A/B variant watermarking product based on the Friend MTS ASiD OTT Edge-switched technology and Akamai’s Access Revocation solution/technology.
Akamai customers now have access to an additional method of watermarking premium content with an accelerated watermark extraction.
When combined with Akamai’s Access Revocation solution, this provides remediation of live and VOD content streams if piracy is detected.
A member of Akamai’s Media Technology Partner (MTP) program, Friend MTS is adding to its existing ASiD 3rd Generation solutions – ASiD Embedded and ASiD OTT Client-composited – with this most recently launched watermarking technique as part of their secure 4th Generation forensic watermarking solutions.
“With Akamai as our long-term valued partner, we continue our important work of developing and deploying content protection technologies at scale that serve to proactively prevent content theft as the media industry increasingly faces highly sophisticated real-world piracy threats,” Friend MTS Chief Executive Officer Jonathan Friend said. “Now with ASiD 4th Generation, we’re delighted to integrate ASiD OTT Edge-switched with Akamai’s Watermark Token system to offer maximum protection with ASiD’s end-to-end functionality for all operator and service provider distribution workflows.”
Addressing a wide range of content protection scenarios, ASiD 4th Generation along with the new ASiD OTT Edge-switched proprietary technology works to secure high-value content and revenue across all types of broadcast and OTT devices, clients and apps, the company says.
Friend MTS’ watermarking technologies are compliant with the MovieLabs Specification for Enhanced Content Protection.



