Media platform SRDS has two big new additions to its C-Suite, as the “industry standard for media planning and buying” welcomes a new President, and a new Global Chief Technology Officer.
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Now in the top spot at SRDS as President is Heather Petaccio.
At the same time, Yigael Chetrit has been named Global Chief Technology Officer.
The leaders are charged with “driving digital transformation and innovation” of SRDS, which was recently purchased by Adwanted Group from Kantar in early 2020.
“By leaning into its position as an industry standard and enabler of media buying decisions across every platform, Petaccio and Chetrit are focused on transforming SRDS into an end-to-end platform that facilitates media planning and buying, and enables agencies to reap the full benefits of the digital ecosystem,” Adwanted CEO Emmanuel Debuyck noted.
“As we identify our longer-term business goals and continue to transform SRDS into a cutting-edge digital player, I’m excited to welcome both Heather and Yigael to our team,” he said. “Our vision of the future for SRDS is centered on providing a new and improved experience for brands and agencies while evolving the media planning and buying landscape.”
Debuyck will continue to oversee Adwanted Group globally while Petaccio focuses exclusively on the growth of the SRDS business. Petaccio will lead the overall business strategy for SRDS, helping to drive revenue and build momentum through new product offerings.
Petaccio previously held senior roles at SRDS from 2011 to 2017, leading the sales team, forging relationships with the holding companies and working to increase the presence of the SRDS brand. Most recently she headed leadership assessments and coaching at Multi-Health Systems Inc., as a Talent Solutions Consultant.
Chetrit first joined SRDS as a consultant in 2020, helping to identify opportunities for future growth, which evolved into his new position as Global Chief Technology Officer, ensuring that SRDS continues to grow globally by further developing technologies and building future projects.
Chetrit joins SRDS from Mindshare. As Senior Partner, Managing Director, Technology, he led the architecture and development of data and analytics enterprise applications across the agency, while defining company vision, driving team execution, and overseeing the architecture and engineering processes.
