Amid the many new media offerings available to consumers, it’s easy to lose sight of long-standing, dependable choices—even when they continue to drive significant engagement. The news is one such option, and amid the trifecta of a pandemic, widespread social unrest and a U.S. presidential election, it remains a vital connection to both the world at large and our local communities.
While the time consumers spend watching TV news has been rising since the fall of last year, it peaked at just under nine-and-a-half hours each week in April of this year—the height of the stay-at-home period in the U.S. Fast forward to September, American adults are still engaged with news, new Nielsen data show.
