Now that Sirius XM Satellite Radio owns Pandora, the streaming audio pioneer, can radio expect to see the continued anti-AM & FM push seen prior to its acquisition?
You bet. This time, Pandora is touting its “audience-first approach.”
Meanwhile, the first jointly branded Pandora and Sirius XM promo is out, sending the message that getting audio consumers to pay for satellite radio remains a top priority for the Liberty Media-backed enterprise.