By Clark Smidt, Broadcast Connector
Audience research consultant Clark Smidt of Broadcast Connector (www.broadcastideas.com) reviews Nielsen Audio markets, formats and clusters.
With plenty of channels and new technology; the station’s mission is proper use to enhance content. He notes there are plenty of shake-ups and re-orgs for the new season and asks: When are millennial media buyers going to wake up to Boomer Dollars and 45+ demos?
“You live & die by them” gives us another look at the September Nielsen Audio Results August 13-September 9. October PPMs appear this week while November reporting runs until the day after Election Day, November 4. Fall diary market surveys continue ‘til December 2. Total PPM shares from Nielsen, paying customers, only.
- PHOENIX, AZ.3,419,800. 49 Stations, 59% Subscribe. Spanish 27%, Black 6%.
iHeart 29.8-29.0-29.1-28.3. Hubbard 14.9-14.4-13.6-14.3. CBS 12.0-11.5-12.1-13.2.
Bonneville 6.3-6.1-7.5-7.2. Yucaipa 6.5-6.5-7.4-7.6. Univision 5.7-6.0.
1 KESZ Adult Contemporary iHeart. + 0.3; 6.8-6.7-6.5, #1 share, #1 cume 1.161 mil; only A/C.
2 KSLX Classic Rock Hubbard. + 0.1; 5.8-5.8-5.9. Solid position; Classics grow 11.1-11.1-11.8.
2 KOOL Classic Hits CBS. + 0.6; 5.3-5.3-5.9, everything that’s old is new again; the real Hot Hits.
4 KFYI-AM/KFYI-HD2 Talk iHeart. – 0.1; 5.5-5.7-5.4. Leads 3 News/Talker Total: 10.9-12.1-11.7.
5 KUPD Rock Hubbard. + 0.1; 4.9-4.6-5.0. The 3 Hubbard Rockers (Classic&Mod): 13.9-13.6-14.0.
6 KMXP Hot A/C iHeart. + 0.5; 4.4-5.0-4.9, leads Yucaipa HotA/C KMVA/KEXX by 2.1 from 2.2.
7 KYOT Adult Hits iHeart. – 0.1; 4.7-4.4-4.6, solo Phoenix Adult Hits stays Top 10.
8 KMLE Country CBS+ 0.6; 3.4-3.5-4.0 and jumps 0.6 ahead of Country KNIX iHeart.
8 KTAR News/Talk Bonneville. + 1.4; 2.6-3.2-4.0, big leap! Leads N/T KJZZ Maricopa College, 1.6.
10 KNIX Country iHeart. – 0.5; 3.9-3.7-3.4. Country goes 7.3-7.2-7.4.
11 KZON Rhythmic-CHR CBS. + 0.7; 2.7-2.8-3.4, lead on Rhym-CHR KKFR grows 0.3-0.3-0.6.
12 KZZP CHR iHeart. – 0.3; 3.5-3.6-3.2 vs. RhymCHR Yucaipa KKFR 2.8.
13 KDKB Modern Rock Hubbard. – 0.1; 3.2-3.2-3.1.
14 KMVA/KEXX Hot A/C Yucaipa. + 0.2; 2.6-2.8-2.8.
14 KKFR RhythmicCHR Yucaipa. + 0.4; 2.4-2.5-2.8, RhythmicCHR shares move 6.2-5.7-5.1-5.3-6.2.
14 KHOT Regional Mexican Univision. + 0.5; 2.3-2.5-2.8. Three RegMex hold 6.8-6.9-6.9.
17 KMVP Sports Bonneville. + 0.2; 2.5-3.0-2.7. Beats all 5 Sports but the Grand Total just 3.4-3.5-3.8.
18 KJZZ News/Talk Maricopa Community College. 2.1-2.4-2.4. Maricopa Classical KBAQ 1.0-1.1-1.5.
19 KNAI Regional Mexican Farmworker Ed. 2.1-2.0-2.2.
20 KOAI Soft A/C Yucaipa. + 0.5; 1.5-2.1-2.0. Lots of potential from previous times.
20 KAJM Rhythmic Oldies Sierra H. + 0.2; 1.8-1.7-2.0
Swings: + 0.7 News/Talk KTAR, + 0.7 KZON RhymCHR, + 0.6 Classic Hits KOOL; – 1.6 Christian KFLR,
– 1.2 Spanish Adult WKKV/KDVA
- MINNEAPOLIS, MN.2,875,600 Stations 46, Subscribers 54%. Black 8%, Spanish 5%.
iHeart 36.5-35.3-36.7-35.9. CBS 14.4-14.9-15.1-15.7. Cumulus 11.8-11.0-10.9-10.4.
Hubbard 11.2-11.0-10.6-12.6 American Public 9.9-8.1-8.3-8.7.
1 KSTP Hot A/C Hubbard. Holding, 8.4-7.4-8.4, breaks #1 share tie, takes #1 cume at 1.01million.
2 KQQL Classic Hits iHeart. – 0.1; 8.4-9.3-8.3, leads CMLS Classic Rock KQRS by 2.0-2.4-3.2-2.6.
3 KDWB CHR iHeart. – 0.2; 8.0-7.6-7.8, #2 cume goes from 2200 to 84k behind #1 KTSP HotA/C.
4 KEEY Country iHeart. + 0.5; 6.8-7.5-7.3, as lead over CBS Country KMNB slips 1.5-0.5-1.0-0.8.
5 KMNB Country CBS. + 0.2; 6.3-6.5-6.5. Country rides high: 11.6-12.1-13.1-13.8-13.8.
6 KRQS Classic Rock Cumulus. – 0.3; 6.0-6.1-5.7, Twin City Classics go 15.0-14.4-15.4-14.0.
7 KTIS Christian U NWestern St. Paul. Stays, 5.4-5.1-5.4. KITS-AM 0.3 for a combined 5.8-5.4-5.7.
8 KFXN Sports iHeart. + 1.0; 4.2-4.6-5.2. #1 Sports: KTSP-AM Hubbard 1.1, WGVX CMLS Trio 0.6.
9 KTCZ Hot A/C iHeart. – 1.0; 6.0-5.3-5.0. Hot A/C pair shares move 14.0-14.4-12.7-13.4.
10 WCCO-AM/WCCO-HD2 News/Talk CBS. + 0.6; 4.1-4.2-4.7. Iconic AM N/T leads 5, 11.4-12.2-13.3.
11 KZJK Adult Hits CBS. – 0.3; 4.8-4.4-4.5, market exclusive and can be a challenge to keep in the Top 10.
12 KXXR Rock Cumulus. – 0.8; 4.9-4.7-4.1. Lead on ModRock KTWN NoLights drops 3.3-3.0-2.6-2.0.
13 KNOW News/Talk American Public. + 0.5; 3.2-3.5-3.7, dips behind CBS N/T WCCO, 0.7-1.0.
14 KCMP Adult Alternative American Public. Flat, 3.0-3.1-3.0; American Public KNOW stream, 0.2.
15 KTMY Talk Hubbard. + 0.7; 1.7-2.0-2.4 vs 16 KTLK-AM/KTLK-HD2 Talk iHeart, stands 2.3-2.4-2.3.
17 KTWN Modern Rock Northern Lights (Minnesota Twins) + 0.2; 1.9-2.1-2.1. Which way w/o baseball?
18 KSJN Classical American Public Media. + 0.4; 1.4-1.5-1.8.
19 KSTP-AM/KSTP-HD2 Sports Hubbard 1.1 vs CMLS Sports WCVX/WGVZ/WRXP FM TriCast 0.1-0.6.
Swings: + 1.0 Sports KFXN, + 0.7 Talk KTMY; – 1.0 Hot A/C KTCZ, – 0.8 Rock KXXR.
- SAN DIEGO, CA. 2,755,000. Stations 41, 73% Subscribe. Spanish 31%, Black 5%.
iHeart 24.6-24.0-24.6-24.8. Entercom 11.9-12.6-12.7-12.0. XETRA 12.2-12.5-12.1-12.1.
CBS 7.3-7.4-7.3-6.7. Univision 6.7-6.7-6.3-7.9. Midwest TV 4.0-4.5.
1 XHRM Rhythmic Oldies XETRA Comm. – 0.2; 5.6-5.3-5.4. Format keeps delivering.
2 KHTS CHR iHeart. + 0.3; 4.9-5.5-5.2, slips from Top Share, holds #1 cume 865-834k.
3 KSON/KSOQ Country Entercom. + 0.7; 4.4-4.8-5.1, San Diego’s only Country subscriber.
4 XHITZ Rhym-CHR XETRA Comm. + 0.3; 4.3-4.2-4.6 vs iHeart RhymA/C KSSX at 2.9.
5 KLQV Spanish Hits Univision. + 0.9; 3.6-4.2-4.5, Imagin SpHits XHLTN 1.9, MVS SpAdult XHOCL 1.0.
6 KIFM Soft A/C Entercom. – 1.4; 5.8-4.7-4.4, big slip, big A/C market with 5. Total: 20.2-19.0-18.5-18.3.
6 KMYI Hot A/C iHeart. – 1.7; 6.1-4.4-4.4, the Top 3 A/Cs, are now within 0.6.
8 KPBS/KQVO News/Talk San Diego State U. – 0.3; 4.5-4.6-4.2, tops iHeart N/T KOGO by 0.6.
9 KGB Classic Rock iHeart. + 0.4; 3.7-4.0-4.4, leads Media Sports de Mexico ClassicHits XHPRS 0.7-0.9.
10 KYXY Adult Contemporary CBS. – 0.7; 4.5-4.0-3.8.
11 KIOZ Rock iHeart. + 0.1; 3.6-3.8-3.7 vs ModRockers Entercom KBZT 2.5 & XETRA Comm. 2.1.
12 KOGO-AM News/Talk iHeart. + 0.8; 2.8-3.3-3.6, vs Midwest TV N/T KFMB-AM going 1.4-1.5-1.7.
13 KLNV Regional Mexican Univision. + 0.7; 2.7-3.8-3.4 vs. Uni Radio Reg.Mexican, 1.2-0.9-0.9.
14 XHPRS Classic Hits Media Sports de Mexico. – 0.3; 3.5-3.3-3.2. Slow slip.
14 XEPRS-AM Sports Interamericana de Radio, 3.2-3.3-3.2 as #1 AM vs iHeart Sports Trip KLSD-AM 0.9.
16 KSSX Rhythmic A/C iHeart. + 0.2; 2.7-3.1-2.9.
16 KEGY CHR CBS. + 0.1; 2.8-2.9-2.9. #3 of 3 Anglo CHRs, Total shares: 12.9-12.0-12.6-14.7.
18 KFMB Hot A/C Midwest TV. + 0.2; 2.6-2.3-2.8. Slight lift.
19 KBZT Modern Rock Entercom. Sticks, 2.5-2.4-2.5 but leads ModRock XERTA by 0.4 from a tie.
20 XETRA Modern Rock XETRA Commicaciones, 2.2-2.4-2.1. ModRock Total: 5.4-5.0-4.7-4.8-4.6.
21 XHTLN Spanish Hits Imagen Informativa. 1.9-2.1-1.9.
22 KFMB-AM News/Talk Midwest TV. 1.4-1.4-1.5. It would seem the TV connect would mean more.
23 KPRI Adult Alternative Compass, 1.5-1.5-1.6 stand-alone & only AA wanders.
Swings: + 0.9 Spanish Adult KLQV, + 0.8 News/Talk KOGO-AM; – 1.7 Hot A/C KMYI, – 1.4 Soft A/C KIFM.
- DENVER, CO. 2,546,800. Stations 48, 69% Subscribe. Spanish 20%, Black 6%.
iHeart 29.2-27.4-28.6-29.5. Entercom 19.1-19.7-19.5-27.1. Wilks 10.0-9.6-10.2-10.7; sold to Stan Kroenke KSE Radio.
Entravision 7.4-7.5-8.0-7.0. Colorado Public Radio 5.1-5.1-5.2-5.4.
1 KBCO Adult Alternative iHeart. + 0.3; 5.8-5.7-6.1, well-done AA format moves back into first place.
2 KTCL Modern Rock iHeart. – 01; 5.9-6.0-5.8, only in Mile High would you find these Top two formats.
3 KYGO Country Bonneville. Steady, 5.7-5.6-5.7, stays 3.1-3.3-3.0 ahead of Wilks Country KWOF.
4 KQMT Classic Rock Entercom. – 0.8; 6.4-6.5-5.6 lead on iHeart Classic Rock KRFX drops 1.8-1.9-1.2.
5 KALC Modern A/C Entercom. – 0.1; 5.1-5.4-5.0 with an 0.9 edge on Wilks Hot A/C KIMN.
6 KRFX Classic Rock iHeart. – 0.2; 4.6-4.6-4.4. Classic Rock Total: 11.9-11.0-12.2-10.0.
6 KQKS Rhythmic-CHR Entercom. + 0.6; 3.8-4.2-4.4, two Rhythmic-CHR’s gain 7.6-7.7-8.5-8.7.
6 KCFR News/Talk Public Colorado. + 0.2; 4.2-3.9-4.4. Lead dips 0.9-0.7-0.5 over iHeart N/T KOA-AM.
9 KPTT Rhythmic-CHR iHeart. + 0.4; 3.9-4.3-4.3. #1 cume 670k. Now 0.1 behind ETM Rhym-CHR KQKS.
10 KLDV Christian EMF. + 0.6; 3.5-3.6-4.1. Denver’s only Inspirational subscriber.
10 KIMN Hot AC Wilks. + 0.4; 3.7-3.5-4.1. The Wilks cluster picked up for their new owner.
12 KXKL Classic Hits Wilks. – 0.5; 4.4-4.4-3.9. Total 6 Classic Hits/Classic Rock/Oldies: 19.0-19.0.
12 KOA-AM/KOA-HD2 News/Talk iHeart. + 0.6; 3.3-3.2-3.9, Top AM. #2 of 5 N/T 8.9-9.2-9.2-10.4.
14 KXPK Regional Mexican Entravision. – 0.7; 4.3-4.1-3.6. Spanish shares: 7.4-7.7-7.9-7.0.
15 KOSI Soft A/C Bonneville. – 1.4; 4.9-3.9-3.5 moving wrong way; 4 A/Cs score 13.9-16.2-15.2-14.5.
16 KJMN Spanish Adult Hits Entravision. – 0.1; 3.2-3.6-3.1. Denver: 3 Spanish subs serve 20% population.
16 KBPI Rock iHeart. + 0.6; 2.5-3.0-3.1. Solo plain Rocker with 3 Classic & 1 Modern.
18 KWOF Country Wilks. + 0.1; 2.6-2.3-2.7. Denver Country Totals: 7.3-8.3-7.9-8.4.
19 KKFN Sports Pike’s Peak Trust. + 0.6; 2.0-2.6-2.6 spun from ETM. vs Front Range Sports KJAC, 0.6.
20 KJHM Rhythmic A/C Max. – 0.6; 2.5-2.4-1.9, slips on this one.
21 KFCO Rhythmic Oldies Max. – 0.2; 1.9-1.7-1.7. Rhythmic Max formats slipping 4.4-4.1-3.6.
22 KHOW-AM Talk iHeart, 1.1-1.4-1.5.
23 KRWZ-AM/KWRZ-HD2 Oldies Entercom. 1.5-1.5-1.5-1.3. Even with the HD, something missing.
24 KYGO-HD2 Entercom Comedy. – 1.3; 2.4-2.1. Laughing less without Lincoln Financial.
Swings: + 0.6 Tie RhymCHR KQKS, Christian KLDV, N/T KOA-AM, Rock KBPI, Sports KKFM, all + 0.6.
+ 0.4 RhymCHR KPTT, + 0.4 Hot A/C KIMN. – 1.4 Soft A/C KOSI, – 1.3 Comedy KYGO-HD2.
Smidt plans to attend the New Hampshire Association of Broadcasters this week in Concord.
Broadcast Connector Clark Smidt adds audience, advertisers & value with your existing resources. Started 1966, Boston Management 1970, Advising Broadcast & Business strategy since 1982. www.broadcastideas.com. [email protected]. Courtesy Conversation: 978-470-2120.
