Cumulus announced that KENZ-FM, formerly “Classic Hits 101.9”, has evolved into Adult Hits “TRAX 101.9.” The station features a fun mix of hits from the ‘70’s, ‘80’s, ‘90’s, and more, without “chatty” DJs. TRAX plays everything from Prince to The Police, from Adele to Pink, from The Rolling Stones to Smashing Pumpkins, and everything in between. The station’s tag line is: “TRAX 101.9 Playing… Stuff We Like”. The station is streamed at: www.trax1019.com.
The Bob & Tom Morning Show, formerly heard on KENZ, has returned to its original radio home in Salt Lake City, Cumulus station KBER 101.1. Concurrently, the Mick & Allen Show moved from KBER mornings back to afternoons on KBER.
Said Sue Kelley, Operations Manager of Cumulus-Salt Lake City: “We are extremely excited to bring this new format to Salt Lake City on TRAX 101.9. TRAX 101.9 is irreverent, retro, full of attitude, and lots of fun. Every focus group of radio listeners tells us that what they want is a station that plays a variety of truly great songs of all genres, with less repetition and less clutter. We intend to fulfill that craving here in Utah with TRAX 101.9!”
RBR-TVBR observation: This is a good test to see how radio listeners will embrace a Pandora-like experience with minimal interruption of music. Again, we suggest playing only one spot between songs for the maximum effect. If listeners know they will only hear one spot, they, like with listening to Pandora, will keep listening. It will also help each advertiser, as listeners will be listening to their spot, rather than tuning to another station when a traditional spot set comes on.
