In the current 2010/11 Season, TeleFutura Continues to Produce More Nightly Wins Over Telemundo versus the Same Period in the 2009/10 Season Among Key Demographics.
TeleFutura Highlights – NPM Broadcast Prime Week of 02/14/11
Last week, TeleFutura generated 930,000 Total Viewers 2+, 528,000 Adults 18-49 and 294,000 Adults 18-34 during broadcast prime.
TeleFutura continues to generate more nightly wins over Telemundo during Broadcast Prime (M-Sat 8p-11p, Su 7p-11p) in the current 2010/11 Season versus the same period in the 2009/10 Season among Adults 18-49 (59 nights vs. 42 nights) and Adults 18-34 (59 nights vs. 49 nights).
On Saturday night (February 19, 2011) from 8pm-11pm, TeleFutura’s primetime programming that consisted of back-to-back movies “Cine de las Estrellas: Juego Mortal” and “Cine de las Estrellas Sat 2: Acción Evasiva” out-delivered Telemundo’s programming which included “Fútbol Estelar II: Chivas vs. Pachuca” and “Persiguendo Injusticas” among Total Viewers 2+ (TF 869,000 vs. TEL 625,000; +39% Adv.), Adults 18-49 (TF 439,000 vs. TEL 399,000; +10% Adv.). And Adults 18-34 (TF 261,000 vs. TEL 242,000; +8% Adv.).
(source: Univision)
