ABC took first place on Monday evening in Adults 18-49. In addition, the Net finished #1 on Monday for the 5th week in a row across all key Women demographics (W18-34/W18-49/W25-54).
ABC produced its biggest Monday in 3 months among Total Viewers and Adults 18-49 – since 11/22/10. The Net hit a 4-month Monday high with Adults 18-34 – since 10/25/10.
Gaining audience throughout its broadcast and hitting a season-high, ABC’s The Bachelor won its time slot among Adults 18-49, beating out CBS’ comedy block and Fox’s drama block (House/The Chicago Code).
The Bachelor continued to win its 2-hour time period among Adults 18-34 (4th consecutive week) and registered as Monday’s #1 TV series overall with key Women (W18-34/W18-49) for the 8th week running.
Surging week to week in Total Viewers (+11%) and Adults 18-49 (+14%), The Bachelor posted season-high results on both Nielsen measures.
During the 10 o’clock hour against original drama competition on CBS (Hawaii Five-0) and NBC (Harry’s Law), ABC’s Castle ran in a virtual-tie for #1 with Hawaii Five-0 among Adults 18-49 (pacing within 1-tenth of a rating point).
The ABC drama beat out its competitors with Adults 18-34 and won the hour with Women 18-34 for its 5th straight telecast. In addition, ABC’s Castle continued to draw more overall viewers than Harry’s Law and defeated the NBC drama by a best-ever margin of 53% in Adults 18-49.
Jumping 18% over the prior week, ABC’s Castle posted its highest-rated telecast since the beginning of November – since 11/1/10.
(source: ABC)
