5 Reasons Predictive Analytics Make or Break a Modern Sales & Marketing Engine


LangSmithBy Lang Smith

For any sales-driven business, it isn’t the size of your data that matters, it’s what you do with it. No longer a discretionary luxury, predictive analytics are now the name of the game for marketers determined to utilize customer metrics in a meaningful way to establish a tremendous competitive advantage, gain notable market share and significantly boost bottom lines.  Cloud Signalytics Founder Lang Smith (www.cloudsignalytics.com) underscores for RBR+TVBR readers why companies depending on a CRM system, alone, are realizing grave opportunity loss in today’s business climate.

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