Salem Special Events, Travel Experiences Gets a Marketing Head

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Salem Media Group has promoted from within by naming a VP of its events and marketing arm. It’s an individual who joined Salem 21 years ago as Promotions Director of its Windy City cluster.


Taking the role is Dan Nelson. In his new role, Nelson will focus on expanding both Salem Media’s brand image and revenue generation in the area of special events and travel experiences.

Since December 2001, Nelson has risen at Salem and was appointed National Promotions director at the launch of the National Promotions Department in 2013. In 2018 his department was re-branded to Salem Events and Marketing and Nelson became Director, Salem Events and Marketing.”

Salem Media Chief Executive Officer Dave Santrella commented, “Dan and I have worked together since my earliest days at Salem. He always impressed me as one of those people that can take an idea and bring it to life. To this day, I can give Danny just the seed of an idea and the next thing you know he has a full-blown working model. I am thrilled to see Danny get this well-deserved promotion.”

Salem Media’s President of Broadcast Media Allen Power added, “Dan has consistently set a high standard for everything he has undertaken. His talents are many including creativity, attention to detail, excellence in follow-through, and giftedness in visual marketing and production. Perhaps, his greatest strength is his ability to work with leaders at literally every level of our company to advance Salem’s brand and image. He does all of this with passion, humility, and a great sense of humor. If you look up the definition of “go-to” person, it’s highly likely you’ll see Dan’s smiling face.”