Katz Media Group has elevated a veteran of the media sales organization to the role of Katz Digital Audio president.
Taking the new post: Scott Porretti. He will continue to report to CEO Mark Gray.
Porretti has been within Katz Digital for several years, rising from SVP to EVP of Katz Digital after four years in May 2018. He’s also been a SVP of Katz Radio Group, overseeing a sales team comprised of more than 250 people working across seven sales divisions.
At Katz, Porretti is spearheading the rollout of the Katz Intelligence Manager (KIM), described by the company as “a state-of-the-art proprietary audience technology for the digital audio marketplace.”
Gray said, “Scott’s in-depth knowledge and vast background in developing audio solutions across a variety of platforms has helped Katz grow its diverse digital offerings and proprietary technologies. Scott’s effective team leadership style, and his extraordinary vision in this marketplace, has catapulted Katz Digital to a place where it is now viewed by advertisers as a one-stop-shop to reach diverse audiences with unparalleled scale.”
