157 radio spots and campaigns have made it to the finals of the 2014 Radio Mercury Awards, which honors outstanding radio created by advertising agencies, production companies, radio stations and students. DDB NY and Clear Channel Media + Entertainment lead this year’s entries throughout multiple categories. Publicis Kaplan Thaler and The Richards Group closely follow with multiple nominations. The Radio Marketer of the Year will be awarded to GEICO at the June 4 awards event at Le Poisson Rouge in New York City.
The 2014 finalists incorporate a wide range of small to large advertising agencies and radio stations alike, as well as national and regional advertisers from the automotive, consumer packaged goods, beer, entertainment, fast food, financial services, insurance, telecommunications and retail categories. Entries were judged on their creativity, originality and effective communication of a brand’s message.
“This group of finalists all created stories to help develop their client’s brand and messaging,” noted Matt Eastwood, chief creative officer, DDB NY and Chief Judge for the 2014 Radio Mercury Awards. “We really heard a new level of creative executions specific to what radio does best and that is storytelling.”
“Radio continues to be an effective and strategic medium to build brand awareness and drive ROI, no matter the advertiser or marketer,” said Erica Farber, RAB CEO. “Not only am I encouraged by the creative use of radio, which is always set at such a high bar, but I am thrilled to see the caliber of radio station produced spots and campaigns shining in this year’s competition.”
The final round judging panel included Chief Judge Matt Eastwood, chief creative officer, DDB NY; Jill Applebaum, group creative director, JWT NY; Chris Beresford – Hill, executive creative director, BBDO NY; Wayne Best, founder, COG NYC; Pablo Buffagni, chief creative officer, Grupo Gallegos; Jim Elliott, chief creative officer, Y&R NY; Mark Gross, executive vice president / executive creative director, DDB Chicago; Joe Johnson, executive creative director, Publicis, NY; and Jeff Vinick, EVP, Executive Creative Officer, Deutsch NY.
2014 Radio Mercury Awards Finalists: – To listen to this year’s finalists click here.
Agency/Production
Smelliest Words 1
Breath Savers
Arnold
Smelliest Words 2
Breath Savers
Arnold
Retirement Speech
The Mutual Fund Store
Bailey Lauerman
Chandler
AT&T
BBDO New York
Fog Head
McDonald’s
Bernstein-Rein Advertising
Food Sedan
McDonald’s
Bernstein-Rein Advertising
Function Brain
McDonald’s
Bernstein-Rein Advertising
Congrats Tina
New Mexico Health Insurance Exchange
BVK
Purse Radio Spot
Wellmark
Campbell Mithun
S’No Risk Weather Guarantee
Toro
Campbell Mithun
Tobacco Free Radio – Maggie
Texas Health Resources
Commerce House
Adjectives
Arby’s
CP+B
Cousin Bobby
The Clorox Company – Pine-Sol
DDB California
I’m Sorry, I Was Eating a Milky Way – Sitter
Mars, Inc. – Milky Way
DDB Chicago
I’m Sorry, I Was Eating a Milky Way – Troop Leader
Mars, Inc. – Milky Way
DDB Chicago
I’m Sorry, I Was Eating a Milky Way – Valet
Mars, Inc. – Milky Way
DDB Chicago
Meeting
New York Lottery
DDB NY
Thoughts – Wheresquirrel
New York Lottery
DDB NY
CEO/Hippie
Netflix
Deutsch LA
Grandma/Goth
Netflix
Deutsch LA
Baby Seals
Security Service Federal Credit Union
Greatest Common Factory
Wine
Security Service Federal Credit Union
Greatest Common Factory
Best Dressed
Dos Equis / Heineken
Havas Worldwide NY
Mousehole Theater – “Browser”
Reckitt-Benckiser / DCON
Havas Worldwide NY
Was I Good This Year?
Wisconsin Lottery
Hy Connect
F&Easy
Fresh&Easy
Ignited
When I Grow Up
McDonalds
Leo Burnett
Parachute Pants
Jeopardy
Oink Ink Radio
Back To School
Great Clips
Periscope
Baby Abstract
P&G / ZzzQuil
Publicis Kaplan Thaler
Calculus Checkers
P&G / ZzzQuil
Publicis Kaplan Thaler
Semicolon Mime
P&G / ZzzQuil
Publicis Kaplan Thaler
Built for Speed – Office
California Academy of Sciences
Ron Foth Advertising
Giant Dinosaur Egg Hunt
Columbus Zoo and Aquarium
Ron Foth Advertising
Beef Burgundy
MILLER COORS
Saatchi and Saatchi
Remote Control
MILLER COORS
Saatchi and Saatchi
Algebra Land
Colonial Williamsburg
The Martin Agency
French Accent
Colonial Williamsburg
The Martin Agency
Pat A Cake
GEICO
The Martin Agency
Autocorrect
Motel 6
The Richards Group
If It Ain’t Chikin Itz Cheetin
Chick-fil-A
The Richards Group
Ooh Babee I luv yer Grill
Chick-fil-A
The Richards Group
Shake
Motel 6
The Richards Group
Zombies
Motel 6
The Richards Group
Kid
Great Clips
Van Winkle + Pearce
Momsong :30
Old Spice
Wieden+Kennedy
Momsong :60
Old Spice
Wieden+Kennedy
Scary
Papa Murphy’s
WONGDOODY
Eagle Drummer
Hillshire Farms – Ball Park Finest
Young & Rubicam NY
Millard Fillmore
Hillshire Farms – Ball Park Finest
Young & Rubicam NY
Robo-Abe
Hillshire Farms – Ball Park Finest
Young & Rubicam NY
Innovative Use of Radio
Alan Varner
Little Caesars
Barton F. Graf 9000
Endangered song
Smithsonian’s National Zoo and Conservation Biology Institute
DDB NY
Speakers
Designated Drivers on Demand
Esparza Advertising
Wake Up
Pepsico
JWT San Juan
Six Corners Radio
Allstate Insurance Company
Leo Burnett
21 Grams Short
Belgian Road Safety Institute
TBWA Brussels
Integrated Radio Campaign
Alan Varner
Little Caesars
Barton F. Graf 9000
It Can Wait
AT&T
BBDO New York
Super Bowl Weekend Powered By M&M’s!
M&M Mars
CBS Radio New York / WFAN AM & FM
Thoughts
New York Lottery
DDB NY
Enjoy The Road Ahead
SafeAuto Insurance Company
Greatest Common Factory
Honor This
Sprint
Leo Burnett
Pain and Gain
Paramount Home Media
Radio Tag
7 Days to Sunday: Super Bowl Football Fan Machine
Horizon Media
WestwoodOne
PSA
Learning
AdCouncil
DDB NY
Annie
DPA
Dieste
Happy Birthday, Smokey Bear
The Advertising Council
FCB West
Toys
States United To Prevent Gun Violence
Grey
You Can’t Hear Our Differences
Polyphony
gyro
BBQ
Ad Council/AdoptUSKids
Kirshenbaum Bond Senecal + Partners
Gay Wedding
Anti-Defamation League
Publicis Kaplan Thaler
Police Officer
Anti-Defamation League
Publicis Kaplan Thaler
Inspiration
Special Olympics
Wunderman
Tree Love Jam
Tree People
Wunderman
Mozart
Newtown Action Alliance
Young & Rubicam NY
Radio Campaign
Lumberjack Singers
MNsure
BBDO Proximity Minneapolis
Fog Head & Function Brain
McDonald’s
Bernstein-Rein Advertising
Get Up On Outta Here
AirFastTickets.com
Clear Channel Creative Services Group
Mountain Calling
Windham Mountain Resort
Clear Channel Creative Services Group
I’m Sorry, I Was Eating a Milky Way
Mars, Inc. – Milky Way
DDB Chicago
Powerball – Social, Meeting and Picture
New York Lottery
DDB NY
Thoughts
New York Lottery
DDB NY
Netflix Holiday Radio
Netflix
Deutsch LA
Forever First
First Citizens Bank
Factory Detroit Inc.
Body Solutions
Body Solutions
Fitzgerald+CO
Lederhosen and Spork
Summit Brewing Co.
Gabriel deGrood Bendt
Seeds of Doubt – (Wife, Husband, Kids)
California Milk Processors Board
Goodby Silverstein & Partners
Baby Seals, Dignity, Wine
Security Service Federal Credit Union
Greatest Common Factory
Mother
Urology Specialists
Journal Broadcast Group
Wake Up
Pepsico
JWT San Juan
The Everyday Collection
Target
mono
Fairy Godmother Classics
NASCAR
Ogilvy
Tough Questions
Jeopardy
Oink Ink Radio
A Minute for the Animals
PETA
People for the Ethical Treatment of Animals
Moontower Comedy Festival
Moontower Comedy & Oddity Festival
proof advertising
ZzzQuil Sleep Radio / Snippets Calculus Checkers
P&G / ZzzQuil
Publicis Kaplan Thaler
Shiny-16th Century-Intro
Splash Express
Sonoma Media Group
The Breathe Easies
Ad Council
The Barbarian Group
2013-14 Motel 6 Radio
Motel 6
The Richards Group
Fishy Jokes
Oak Park Natural Pet and Fish
Tribune
Scary Good Coffee
Dark Matter Coffee
Tribune
ID Angel – What is ID Angel?; Right Now;
Revolutionary
ID Angel
Zubi Advertising
Radio Promotion of the Year
Rain
KXL Promo
Alpha Broadcasting
KNZR AM FM Greatest Generation
Various Clients
Buckley Radio Bakersfield
Wing Bowl 22
WIP Radio – Steven Singer Jewelers
CBS Radio
2013 iHeartRadio Music Festival
iHeartRadio
Clear Channel Media + Entertainment
iHeartRadio Congrats Jared Leto
iHeartRadio
Clear Channel Media + Entertainment
iHeartRadio Music Awards Tease
iHeartRadio
Clear Channel Media + Entertainment
iHeartRadio Music Festival 2013 Tease
iHeartRadio
Clear Channel Media + Entertainment
Y100 Jingle Ball
WHYI
Clear Channel Media + Entertainment
Hot Holiday Wish
Hot 101.5 and Aio Wireless
Cox Media Group Tampa
Salute Your Hero
Wendys
Entercom Norfolk
Keep Humming Along
Texaco
Katz Media Group
The Black Keys
Warner Brothers Records / Q Prime
Radio Tag
Madea Stuff a Family Stocking
Tyler Perry’s Madea Christmas
Steve Harvey Radio Network
Cubs Summer
Chicago Cubs
Tribune
Radio Station Produced
Dent
Buy Doors Direct
Clear Channel Creative Services Group
Earmuffs
Windham Mountain Resort
Clear Channel Creative Services Group
Lunchtime Momma
Bimbo Bakeries
Clear Channel Creative Services Group
Shake Your Buddha
AirFastTickets.com
Clear Channel Creative Services Group
700 WLW Salute Thanksgiving Workers
WLW
Clear Channel Media + Entertainment
Blown Away
iHeartRadio
Clear Channel Media + Entertainment
Don’t Tell Mommy
Lily & David Fine Jewelers
Clear Channel Media + Entertainment
EA-Officer
Events & Adventures
Clear Channel Media + Entertainment
Radio Works
Clear Channel Media + Entertainment: Cedar Rapids/Iowa City
Clear Channel Media + Entertainment
WLW Opening Day 2014
WLW
Clear Channel Media + Entertainment
Zerorez Potty Patch
Zerorez
Cox Media Group Atlanta
Soulshine Pizza – Freaky Fall
Soulshine Pizza
Cromwell Radio Group
Roll Call
Washington Potatoes
Disney
“Erv-toberfest”
Erv’s Mug
Entercom Milwaukee
Monster Mother Trucker
Flower Gallery
St. Pier Group / Renda Broadcasting
Are you bored?
Santa’s Village Azoosment Park
Tribune
Fishy Jokes 1
Oak Park Pet and Fish
Tribune
Scary Good Coffee 7
Dark Matter Coffee
Tribune
Stories
MoreFm
MoreFm
Fast Lane Operetta
Fast Lane Outfitters, ASAP Energy Inc.
Wright Broadcasting Systems
Can You Imagine
Gunther’s Games
Zimmer Radio and Marketing Group
Spanish Language Single
Surrounded by Flavor
McDonald’s
Alma DDB
Sushi
Betis Olive Oil
BBDO Puerto Rico
James Bond Ortega
Argentina New Cinema
Conill
Alarm Clock
California Milk Processor Board
Grupo Gallegos
Boss
California Milk Processor Board
Grupo Gallegos
Demon
Pizza Patrón
Richards / Lerma
Spanish Language Campaign
Ad a Lil’ Puerto Rican Flavor
Betis Olive Oil
BBDO Puerto Rico
Despiertas Bien
California Milk Processor Board
Grupo Gallegos
Wake Up
Pepsico
JWT San Juan
All About Great Stories
Chicago Latino Film Festival
Lapiz
Student Produced
IT Guy
Tiger Balm
Adhouse
Warzone
Youth Outreach Services
Columbia College Chicago
The Blessing
Kleenex
Creative Circus
I’m Going to Die
The Humane Society
Portfolio Center
Detective X. Lax
Ex-Lax
The Creative Circus
Existential Crisis
Fancy Feast
The Creative Circus
Vampire
7-Eleven
The Creative Circus
Bullying Hurts
University of Texas at Arlington
UTA Radio.com
Guitar Center Radio
Guitar Center
VCU Brandcenter
