How A ‘Top’ Station Shrugged At Political Dollars
By Adam R Jacobson
RBR + TVBR
With less than 48 hours to go in one of the most tumultuous, gut-wretching, mudslinging U.S. presidential election campaigns in history, one of Washington, DC’s biggest radio and digital news entities is gearing up its journalists for a big day.
What’s not so big?
The political dollars that have come in during 2016.
That’s fine, says Joel Oxley, GM of Hubbard Radio‘s top-rated all-News WTOP-FM in Washington, D.C.
Oxley may as well have a desk at the Bureau of Printing and Engraving, thanks to an AM sibling’s sales success.
What’s the lesson here for C-Suiters across the nation with a flailing News/Talk situation on their hands?
Be local, just like this National Capital giant.