How A ‘Top’ Station Shrugged At Political Dollars

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By Adam R Jacobson
RBR + TVBR


With less than 48 hours to go in one of the most tumultuous, gut-wretching, mudslinging U.S. presidential election campaigns in history, one of Washington, DC’s biggest radio and digital news entities is gearing up its journalists for a big day.

What’s not so big?

The political dollars that have come in during 2016.

joel-oxleyThat’s fine, says Joel Oxley, GM of Hubbard Radio‘s top-rated all-News WTOP-FM in Washington, D.C.

Why?

Oxley may as well have a desk at the Bureau of Printing and Engraving, thanks to an AM sibling’s sales success.

What’s the lesson here for C-Suiters across the nation with a flailing News/Talk situation on their hands?

Be local, just like this National Capital giant. 

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.