Who Are Nielsen’s Top Revenue-Producing Clients?

By on Feb, 22 2016 with Comments 0

NielsenNielsen Holdings recently filed its annual report with the Securities and Exchange Commission and what RBR+TVBR learns about its customer base by examining the filing may surprise you.

The company began in 1923 when Arthur C. Nielsen, Sr. invented an approach to measuring competitive sales results that made the concept of “market share” a practical management tool. Nielsen now has customers in 100 countries.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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