Ricki Lee’s Aiir Inc., a provider of digital products for radio stations, has added WhatsApp support to Studio Inbox, the company’s listener interaction dashboard product.
Users can now see and reply to messages, images, videos and voice recordings from WhatsApp, alongside other content like SMS, email, social posts, website form submissions and RSS feeds.
Studio Inbox brings all of these messages together in one screen, Lee says. With a web-based interface, stations can organize messages in a way that works best for them. This, Lee adds, allows on-air talent to focus on their show without the distraction of switching between tools.
Listener audio messages can be played directly in Studio Inbox or downloaded for later use.
Aiir Chief Technology Officer Gav Richards comments, “As one of the most popular ways people communicate, it makes complete sense that radio stations want to connect with their audience this way too.”
Studio Inbox is available in the U.S. on barter by Premiere Networks, with cash deals available globally.
