Uptick for Broadcast CPMs

By on Mar, 14 2016 with Comments 0

ConnectedTVTelevision advertising came back in a big way last month.

After cratering in January, ad costs rose, pushing national TV up for the second month of the year.

Cable saw a slight drop, reported MediaPost.

Broadcast network TV ad prices rebounded 24 points, jumping to an index of 156 in February from a 132 in January, and were up 42 points from February 2015.

Changes in supply and demand and higher prices drove up TV, according to MediaPost.

 

About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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