Uptick for Broadcast CPMs
Television advertising came back in a big way last month.
After cratering in January, ad costs rose, pushing national TV up for the second month of the year.
Cable saw a slight drop, reported MediaPost.
Broadcast network TV ad prices rebounded 24 points, jumping to an index of 156 in February from a 132 in January, and were up 42 points from February 2015.
Changes in supply and demand and higher prices drove up TV, according to MediaPost.