For marketers, a multimedia approach that includes digital, social and linear media in English and in Spanish is the winning recipe to a successful advertising campaign when seeking U.S. Hispanic consumers.
Fresh takeaways from Cumulus Media and Westwood One Chief Insights Officer Pierre Bouvard and Nielsen VP of Cross Platform Insights Tony Hereau only strengthen this point, and they’ll present their all-new sales success stories at the 2024 Hispanic Radio Conference.
Among the key talking points Bouvard and Hereau will share at a session they’ll participate in are the following:
- Radio crushes TV in reach and ratings among Hispanics
- Radio elevates the TV and digital media plan
- AM/FM radio (and not connected TV) is the solution for political campaigns to expand Hispanic voter reach
- Hispanic-targeted podcasts present “a massive growth opportunity”
- The hottest categories where Spanish-language radio can move the sales needle
Join Pierre, Tony, and Hispanic radio broadcasters at the 15th Hispanic Radio Conference for this and other compelling sessions designed to help drive more ratings, revenue, and shared resources to your stations.
It’s the only conference dedicated solely to Hispanic radio! Register now!
