Time Sees Future in OTT

By on May, 7 2016 with Comments 0

ConnectedTVTime Inc. is creating an over-the-top video service anchored by People Magazine and Entertainment Weekly.

The new service will be advertiser-supported but free to users.

Content will be drawn from the magazines and their personnel.

With the offering in addition to other video initiatives, Time joins other legacy print media companies, like the New York Times, hoping to get new revenue streams from video, reports MediaPost.

Time is also launching a virtual-reality video initiative anchored by Life Magazine; that’s slated to launch in the fall.

 

About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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