‘Skinny Bundles’: A Lure, Or Cannibalization Tool?

By on Sep, 19 2016 with Comments 0

The “skinny bundle” could be the biggest game-changer for cable TV companies who haven’t had much luck attracting the non-subscribing 18-24-year-old adult.

But, such mini-packages could also cause massive disruption to the pay-TV company’s existing subscriber base, since they also appeal to older consumers.


Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)

About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

You do not have permission to view the comments.

Leave a Reply

Your email address will not be published. Required fields are marked *