‘Skinny Bundles’: A Lure, Or Cannibalization Tool?

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The “skinny bundle” could be the biggest game-changer for cable TV companies who haven’t had much luck attracting the non-subscribing 18-24-year-old adult.


But, such mini-packages could also cause massive disruption to the pay-TV company’s existing subscriber base, since they also appeal to older consumers.


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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.