Raycom Helps Bring Relief To Water-logged Louisiana

By on Sep, 6 2016 with Comments 0

RaycomYesterday’s “Louisiana Rising” benefit concert for flood relief was carried live across all of Raycom Media’ television stations, as well as all ABC O&Os, and all stations owned by Hearst Television, Sinclair Broadcasting Group, Cordillera Communications, Meredith, Graham Media Group, and Cox Media Group.

“Louisiana Rising” benefit concert also gets coverage on ABC O&Os, six other TV companies’ stations.

An impressive list of stars contributing their talent, and broadcasters donating their resources, made Labor Day a little more meaningful for flood victims in the Bayou State.

Louisiana Rising: A Benefit Concert for Flood Relief, was presented by Raycom Media yesterday evening from Baton Rouge.

A live broadcast of the event was seen across all of Raycom’s TV stations from 8pm-10pm ET.

Funds raised during the broadcast benefited the American Red Cross Louisiana Flood Relief.

The event featured a bevy of Basin Street strutters, including such New Orleans faves as Better Than Ezra, Aaron Neville, Hunter Hayes, Rebirth Brass Band, Luther Kent, Chris LeBlanc, Herman Jackson Jazz Quartet, Quiana Lynell, David Torkanowsky, Magnolia Sisters, Chris Thomas King, La Leroux, Ruth Marie, MacKenzie Bourg, Sonny Landreth, Dwayne Dopsie and Zachary Richard.

Randy Jackson and Harry Connick Jr. served as co-hosts on the live show, which was also seen on all ABC O&Os, and all stations owned by Hearst Television, Sinclair Broadcasting Group, Cordillera Communications, Meredith, Graham Media Group, and Cox Media Group.

In addition to broadcast coverage in a total 91 markets thanks to those stations, the Bounce TV HD multicast network presented it across all of its stations; the network reaches 85% of the U.S.

“Efforts like the Louisiana Rising Benefit Concert demonstrate once again that local broadcasting not only serves as a powerful ‘first informer’ during emergencies, but that broadcasters are uniquely positioned to galvanize relief efforts for victims of a tragedy,” said National Association of Broadcasters President/CEO Gordon Smith. “NAB salutes the efforts of Raycom and other radio and TV stations around the country for their commitment to community, and for airing this benefit concert on their local stations.”

For those with no local televised access to the broadcast, live streaming was available at louisianarisingfloodrelief.com.

Floods in August are responsible for the deaths of 13 people and damage to an estimated 154,000 homes.

Early estimates put total damage at $20 billion, and initial recovery efforts are critical.

Louisiana Rising will benefit Red Cross disaster relief efforts to help people affected by the Louisiana Floods, estimated at $35 million-$40 million.

The Red Cross says the disaster in Louisiana is the worst to hit the United States since Superstorm Sandy, which devastated the Northeast in 2012.

About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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