A WILD Exit From Boston For Radio One

By on Sep, 9 2016 with Comments 0

Radio One, the company that bills itself “The Urban Media Specialist,” has officially left the Boston market more than four years after it opted to discontinue programming targeted to African-American listeners.

wildWILD-AM 1090, a Class D daytimer that must protect 50kw Class A WBAL-AM 1090 in Baltimore, is being acquired by Radio Boston Broadcasting.

RBB is the company that has been operating WILD with the “China Radio International” network via a Time Brokerage Agreement since December 2013; a related entity had been running WILD via a similar arrangement from June 2011.

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About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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