Poll reveals consumer holiday preferences

By on Dec, 2 2014 with Comments 0

iHeart RadioA number of potentially useful facts are revealed in a poll conducted by iHeartRadio, which gathered the information from its many listeners. Included are holiday programming and gifting favorites.

There are even answers to the question about holiday shopping habits. It turns out that most – but certainly not all – have started. And some never really stop. And then there is that surprisingly high double-digit group that will not start until the very last minute.

So let’s go ahead and get the drum roll started, and present the results:

iHeartRadio Holiday HeartBeat Survey 2014

Which is your favorite classic Christmas album?
A. Merry Christmas by Bing Crosby – 28.27%
B. The Christmas Song by Nat King Cole – 15.08%
C. Elvis Christmas by Elvis Presley – 13.29%
D. Christmas Interpretations by Boyz II Men – 13.10%
E. A Jolly Christmas from Frank Sinatra by Frank Sinatra – 11.81%
F. Christmas with The Beach Boys by The Beach Boys – 8.23%
G. Home for Christmas by Dolly Parton – 6.75%

Which is your favorite modern Christmas album?
A. Christmas by Michael Bublé – 31.54%
B. Merry Christmas by Mariah Carey – 28.22%
C. Christmas with The Chipmunks by The Chipmunks – 16.49%
D. Wrapped in Red by Kelly Clarkson – 15.15%
E. Home for Christmas by *NSYNC – 4.98%
F. Holiday Wishes by Idina Menzel – 3.63%

What is your favorite holiday song?
A. Have Yourself A Merry Little Christmas – 30.33%
B. O Holy Night – 18.62%
C. All I Want For Christmas Is You – 16.74%
D. Little Drummer Boy – 10.98%
E. Grandma Got Run Over By A Reindeer – 9.41%
F. Feliz Navidad – 7.95%
G. Eight Crazy Nights by Adam Sandler – 5.96%

What is your favorite holiday movie?
A. A Christmas Story – 18.53%
B. How The Grinch Stole Christmas – 14.95%
C. Miracle on 34th Street – 12.42%
D. Elf – 11.68%
E. A Charlie Brown Christmas – 11.26%
F. The Nightmare Before Christmas – 7.68%
G. A Christmas Carol – 6.74%

When do you start your holiday shopping?
A. Black Friday – 36.52%
B. I shop all year long – 28.03%
C. After Labor Day – 21.34%
D. December 24th – 12.21%
E. Before Labor Day – 1.91%

What instantly gets you in the holiday spirit?
A. Music – 53.05%
B. Decorating – 27.91%
C. Parties – 8.02%
D. Shopping – 6.20%
E. Holiday Spiced Latte – 3.64%
F. Ugly Sweaters – 1.18%

What is this year’s hottest gift?
A. iPhone 6 – 36.91%
B. Wearable fitness tracker – 16.52%
C. Headphones – 14.70%
D. PS4 – 12.66%
E. Xbox One – 9.76%
F. E-reader – 9.44%

What’s your favorite tradition?
A. Hanging holiday decorations – 39.96%
B. Baking holiday treats – 29.27%
C. Holiday shopping – 12.20%
D. Visiting a holiday themed attraction – 11.99%
E. Santacon – bar crawl – 4.97%
F. Photo with Santa Claus – 1.62%

What’s the BEST gift for holiday exchanges?
A. Gift card – 57.20%
B. Alcohol – 13.11%
C. Chocolate – 9.53%
D. Lottery tickets – 6.83%
E. Knit hat, scarf or gloves – 6.72%
F. Handmade ornament – 6.61%

What’s the WORST gift for holiday exchanges?
A. Fruit cake – 50.00%
B. Chia Pet – 28.42%
C. Socks – 10.41%
D. Handmade craft – 4.88%
E. Scented candle – 4.12%
F. Gift card – 2.17%

11. What’s your favorite holiday attire?
A. Sweats or Snuggie – 30.69%
B. Mittens and scarf – 16.65%
C. Santa hat or reindeer antlers – 16.00%
D. Glam – dress, tux – you so fancy – 13.93%
E. Ugly sweater – 12.51%
F. Anything with lights and/or that plays music – 10.23%

Source: iHeartRadio

About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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